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Videos

Changing the subject

Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to...

Catalogue: Client Summit 2019- Spring Edition
Author: Kevin Cowan
June 27, 2019
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Citation

Cowan, K. (2019a, June 27). Changing the subject. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-the-subject


Videos

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
June 15, 2016
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Citation

Cowan and Chakrabarti (2016a, June 15). NextGen. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nextgen


Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
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Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179